How Union Electricians Built Thoroughgood’s New HQ – IBEW 388 & NECA
Categories: IBEW
The new Weinbrenner Shoe Company headquarters, manufacturers of Thorogood Work Boots, in Marshfield, Wisconsin, is more than just a building; it’s a story of craftsmanship, community partnership, and a company’s commitment to making choices that align with its values. President Jeff Burns has made it clear: the job would always go to a union contractor and labor force. That decision mattered to the brand because union members are also their customers.
Founded in 1892, the Weinbrenner Shoe Company has built a reputation for producing durable, American-made footwear under its flagship Thorogood Boots brand. Known for quality, comfort, and safety, Thorogood Work Boots are trusted by generations of workers in industries ranging from construction and electrical to public safety and manufacturing. Each pair reflects a commitment to U.S. manufacturing and to the very tradespeople who wear them on the job. By building their new headquarters and manufacturing facility in Marshfield, Weinbrenner is not only expanding production capacity but also reinforcing their role as a community-focused, union-supportive company.
Newton Electric, a trusted Wisconsin NECA contractor, and members of IBEW Local 388 were awarded the project, ensuring that the new facility would be powered by union electricians dedicated to the highest standards of safety, quality, and innovation. Thanks to the long-standing partnership between NECA and the IBEW, companies like Weinbrenner gain access to a workforce with unparalleled skill, attention to detail, and a deep commitment to professionalism. This collaboration guarantees not only a strong finished product but also a safer and more efficient jobsite.
From leadership to apprentices, every voice echoes the same message in this new feature: the project is about more than just powering a building. It’s about building a future for workers, their families, and the Marshfield community. By choosing the IBEW and NECA partnership, Weinbrenner is investing in a legacy of quality electrical work, union apprenticeships, and a safer, stronger workforce.
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